About Us

Accurate and confidential suspension testing

Founded in 2003, Morse Measurements, LLC is an independent, privately held company, with no vehicle manufacturer or race team affiliations. We are very proud of our independent status, as it ensures our customers’ security and confidentiality. Our specialty is suspension kinematics and compliance (K&C) testing and suspension consulting. Our K&C work led us to the purchase of an Anthony Best Dynamics suspension parameter measuring machine (SPMM) in 2004. This K&C machine is the centerpiece of our Salisbury, North Carolina automotive test center which opened on October 10, 2005.

Suspension K&C testing has become a vital part of vehicle development and racing programs; assisting engineers in the design, tuning, and simulation of vehicle suspensions for improved handling and ride performance. Historically, comprehensive suspension K&C testing has been the domain of a few large automobile and tire manufacturers, but Morse Measurements LLC has changed all that by offering a truly public suspension K&C test facility – the first, and only, of its kind in North America.

We offer a range of services to race teams, automotive development engineers, and aftermarket part developers. From K&C testing, to coordinate measurements of suspensions (CMM), to damper characterization, we can help get you the suspension data you need!

The Team

Accurate and confidential suspension testing

Founded in 2003, Morse Measurements LLC is an independent, privately held company, with no vehicle manufacturer or race team affiliations. We are very proud of our independent status, as it ensures our customers’ security and confidentiality. Our specialty is suspension kinematics and compliance (K&C) testing and suspension consulting. Our K&C work led us to the purchase of an Anthony Best Dynamics suspension parameter measuring machine (SPMM) in 2004. This K&C machine is the centerpiece of our Salisbury, North Carolina automotive test center which opened on October 10, 2005.

Suspension K&C testing has become a vital part of vehicle development and racing programs; assisting engineers in the design, tuning, and simulation of vehicle suspensions for improved handling and ride performance. Historically, comprehensive suspension K&C testing has been the domain of a few large automobile and tire manufacturers, but Morse Measurements LLC has changed all that by offering a truly public suspension K&C test facility – the first, and only, of its kind in North America.

We offer a range of services to race teams, automotive development engineers, and aftermarket part developers. From K&C testing, to coordinate measurements of suspensions (CMM), to damper characterization, we can help get you the suspension data you need!

The Team

Bob Simons

President

MSME, Purdue University
BSME, Lehigh University

Bob is from Lancaster, PA. He was a professor at Davenport University for six years, and simultaneously an engineering consultant. He was also a development engineer at Delphi Automotive Systems for three years. Bob has experience with steering system design, control system integration, lab testing, and data acquisition. He has worked as a consultant with a number of automotive OEMs, software companies, and racing teams. Bob has experience racing a Spec Miata with SVRA and SCCA. More recently, Bob has taken an interest in sailing and building wooden boats. Bob has also been to Mardi Gras.

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Jill Simons

Office Manager

AS, Davenport University

Jill is from Sebewaing, MI, which is in the “Thumb” of Michigan. Jill has wide ranging experience, from manufacturing to living on a farm to being an office manager for a manufacturer of custom motorcycles. She is also the mother of two teenagers, which basically means she doesn’t take crap from anybody! Jill keeps the office running efficiently and acts as your “lunch lady” on test days. In her spare time, Jill enjoys baking cakes. She is also fascinated with cows.

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Justin Pierce

Vehicle Suspension Test Engineer

Embry-Riddle Aeronautical University

Justin hails from Pembroke Pines, FL, and recently graduated from Embry-Riddle in Daytona Beach with a degree in Mechanical Engineering, specializing in high-performance automotive design. As the suspension lead for Embry-Riddle’s Formula SAE team, he competed in both Las Vegas and Michigan. He first interned at the Aerodyne wind tunnel before moving on to Morse Measurements, where he secured a full-time position after his graduation in Spring 2024. Passionate about all things automotive and racing, Justin dreams of owning a Caterham Super 7 and participating in track days across the US. In his free time, he enjoys playing drums in a band.

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Sonja Rowe

K&C Test Lab Manager

Sonja is from Rapid City, SD and has traveled and lived in many different places. Sonja has completed numerous certifications at Rowan Cabarrus Community College (RCCC) and Catawba College. Her extensive past experience includes ergonomics, safety, production, trucking, dispatch, inventory, heavy equipment and farming. Sonja survived as a mother of four grown girls. Her hobbies include hunting, four wheelers, and gardening. One day, Sonja will travel to Scotland and Ireland.